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What are law firms selling?

  • Reassurance; clients are in good hands and can rest easy (26%, 38 Votes)
  • Pursuing the client's stated aims--litigation victories or profitable corporate deals--"zealously" at all costs, without regard to the lawyer's view of those aims (23%, 34 Votes)
  • Business savvy and acumen (20%, 29 Votes)
  • Hours (18%, 26 Votes)
  • Impartial description of potential risks, free of opinion or recommendation; it's the client's to decide (7%, 11 Votes)
  • Pedigree: Our lawyers went to the best schools, work on the highest-profile matters, and many were Supreme Court clerks for good measure (4%, 6 Votes)
  • Emotional intelligence, sympathy, and warmth (2%, 3 Votes)

Total Voters: 147

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