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The Maroons & the Grays: An Update

by Bruce | August 16, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, Partnership Structures, Strategy

Back in 2019 we published a three-part series introducing and fleshing out our model of the competitive market segmentation of law firms.   We posited that the two primary segments of BigLaw are the “maroons,” go-to firms for bet-the-company matters garnering...

And Now a Word From Your Editor: Blather

by Bruce | July 9, 2026 | Articles, Cultural Considerations, Leadership

You should not be surprised to learn that in my travels across the legal, business, and strategic commentariat, I form opinions–some probably too quickly or too definitively–about the quality of what I’m reading. As an exercise that began as casual...

Scale Matters

by Bruce | June 26, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, M&A, Partnership Structures, Strategy

In the past we have written that for law firms scale—number of partners and total lawyers, number of offices, total revenue, &c.—doesn’t really matter.  The distinctions that clients care about center around specific domain/practice area expertise, track record, a...

Milton Friedman: “Inflation is always and everywhere a monetary phenomenon”

by Bruce | May 27, 2026 | Articles, Cultural Considerations, Finance, Leadership, Strategy

This is another installment in our series of profiles of leading economists from Capitalism and its Critics. Milton Friedman was born in Brooklyn in 1912 and died in San Francisco in 2006 at age 94. He  is known as the primary apostle of monetarism, which is the...

The Luddites: Crying “Stop” in the Face of Progress

by Bruce | April 30, 2026 | Articles, Business Models, Cultural Considerations, Finance, Leadership, Strategy

This is another installment in our series of profiles of leading economists from Capitalism and its Critics.  It’s our first profiling not a champion of capitalist progress but a stout opponent. Cassidy opens this, Chapter 3 of his work (“The Logic of the Luddites”)...

Bruce Interviewed About Agentic AI

by Bruce | April 22, 2026 | About the Site, Articles, Compensation, Cultural Considerations, Leadership, Partnership Structures, Strategy, Technology strategy

Being published live today are links to video recordings of my recent interview with Sidebar Advisors’ Founder and Managing Director, Niraj Chhabra.  Copious thanks to Niraj and his team for making this possible. Spotify Apple Buzzsprout We covered a lot of...
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