by Bruce | January 12, 2021 | Articles, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management, Strategy
The following column is by Janet Stanton, Partner, Adam Smith, Esq. This may come as news, and, perhaps unwelcome news, at that, to many lawyers. That said, again and again and in study after study clients express their strong preference for lawyers and firms that...
by Bruce | November 12, 2020 | Articles, Ineffable, Marketing, Strategic Client Management
This column is by Janet Stanton, Partner, Adam Smith, Esq. Slogans just don’t work for law firms. This from a girl who spent the better part her career working with organizations that often lived or died by their taglines: “Nobody doesn’t like Sara Lee,” “We don’t...
by Bruce | October 1, 2020 | Articles, Build Back Better, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Strategic Client Management, Strategy
The following article is by Janet Stanton, Partner, Adam Smith, Esq. Note: This article was recently sent to our subscriber list. (See what you’re missing??) Now that we are squarely in an era of new possibilities and are thoroughly inoculated to the notion...
by Bruce | September 29, 2019 | Articles, Client Relationships, Cultural Considerations, Marketing, Practice Group Management, Strategy
We would flatter ourselves to believe that even occasional readers know we believe fervently in basing our work on data and research, not just hunch and intuition. So we warmly welcomed it when PwC’s often useful “strategy + business” published a little bit ago an...
by Bruce | June 14, 2019 | Articles, Business Models, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Partnership Structures, Strategy
Let’s open this third and final installment with the #1 question we’re most frequently asked about this model: Can one firm excel at being both a Maroon and a Gray? No. Or in the very best of circumstances, it’s extremely hard to do and it’s...
by Bruce | June 3, 2019 | Articles, Business Models, Compensation, Cultural Considerations, Finance, Leadership, Marketing, Partnership Structures, Strategy
We have never subscribed to the belief that law firms operate in a fundamentally undifferentiated industry—that each law firm competes with every other law firm—and that given the magic alignment of expertise, cost, and personal rapport, clients’ choice of law firms...
