by Bruce | June 26, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, M&A, Partnership Structures, Strategy
In the past we have written that for law firms scale—number of partners and total lawyers, number of offices, total revenue, &c.—doesn’t really matter. The distinctions that clients care about center around specific domain/practice area expertise, track record, a...
by Bruce | February 12, 2026 | About the Site, Articles, Branding, Business Models, Generative AI, Leadership, Partnership Structures, Strategy
The following is a guest post from our long-time friend and astute observer of Law Land, Alastair Morrison. –Bruce & Janet Alastair Morrison, Legal Consultant Alastair Morrison is a London-based legal consultant with extensive experience in law firm...
by Bruce | November 6, 2025 | About the Site, Branding, Compensation, Cultural Considerations, Leadership, Partnership Structures
Recently Janet was invited to participate in a Bloomberg Law podcast on the topic of Ropes & Gray remaining a single-tier partnership despite the industry’s overwhelming movement towards the two-tier (equity and non-equity) partnership model. Her fellow...
by Janet Stanton | August 3, 2025 | Articles, Branding, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management
The following column is by Janet Stanton, Partner, Adam Smith, Esq., LLC–Bruce Firms are increasingly realizing the value of expanding relationships with their existing clients – be it involving more partners, additional practice areas, offices or other...
by Bruce | September 8, 2024 | Articles, Branding, Business Models, Cultural Considerations, Leadership, Strategy
Few brands are more prominent in our daily lives (well, at least if you’re a Western world urban dweller) than Starbucks. Its rise to prominence has become standard-issue corporate lore: From its single Seattle store founding in 1971 to Howard Schultz’s...
by Bruce | June 6, 2024 | Articles, Branding, Business Models, Client Relationships, Finance, Leadership, Marketing, Strategic Client Management
This column is by Janet Stanton, Partner, Adam Smith, Esq. At far too many law firms, client or matter intake consists of a perfunctory credit and conflicts check, and you’re off to the races. This forfeits the opportunity to intentionally and purposefully manage the...
