by Bruce | January 12, 2021 | Articles, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management, Strategy
The following column is by Janet Stanton, Partner, Adam Smith, Esq. This may come as news, and, perhaps unwelcome news, at that, to many lawyers. That said, again and again and in study after study clients express their strong preference for lawyers and firms that...
by Bruce | November 12, 2020 | Articles, Ineffable, Marketing, Strategic Client Management
This column is by Janet Stanton, Partner, Adam Smith, Esq. Slogans just don’t work for law firms. This from a girl who spent the better part her career working with organizations that often lived or died by their taglines: “Nobody doesn’t like Sara Lee,” “We don’t...
by Bruce | October 1, 2020 | Articles, Build Back Better, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Strategic Client Management, Strategy
The following article is by Janet Stanton, Partner, Adam Smith, Esq. Note: This article was recently sent to our subscriber list. (See what you’re missing??) Now that we are squarely in an era of new possibilities and are thoroughly inoculated to the notion...