by Bruce | August 16, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, Partnership Structures, Strategy
Back in 2019 we published a three-part series introducing and fleshing out our model of the competitive market segmentation of law firms. We posited that the two primary segments of BigLaw are the “maroons,” go-to firms for bet-the-company matters garnering...
by Bruce | July 28, 2026 | Articles, Business Models, Generative AI, Strategy, Technology strategy
About a month ago, Steven Croley, Chief Policy Officer and GC at Ford Motor–who, full disclosure, I do not know–published a column on Bloomberg Law opening with the commonplace observation that AI is disrupting the legal services market for large public...
by Bruce | June 26, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, M&A, Partnership Structures, Strategy
In the past we have written that for law firms scale—number of partners and total lawyers, number of offices, total revenue, &c.—doesn’t really matter. The distinctions that clients care about center around specific domain/practice area expertise, track record, a...
by Bruce | February 12, 2026 | About the Site, Articles, Branding, Business Models, Generative AI, Leadership, Partnership Structures, Strategy
The following is a guest post from our long-time friend and astute observer of Law Land, Alastair Morrison. –Bruce & Janet Alastair Morrison, Legal Consultant Alastair Morrison is a London-based legal consultant with extensive experience in law firm...
by Bruce | January 18, 2026 | Articles, Business Models, Generative AI, Leadership, Partnership Structures, Strategy, Technology strategy
Law Land in general, and BigLaw in particular, has a firmly established and proud custom of not being the first. To almost anything. I say this based on personal experience, because the almost invariable response to a novel proposal is, “Who else is doing...
