by Bruce | August 16, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, Partnership Structures, Strategy
Back in 2019 we published a three-part series introducing and fleshing out our model of the competitive market segmentation of law firms. We posited that the two primary segments of BigLaw are the “maroons,” go-to firms for bet-the-company matters garnering...
by Bruce | July 28, 2026 | Articles, Business Models, Generative AI, Strategy, Technology strategy
About a month ago, Steven Croley, Chief Policy Officer and GC at Ford Motor–who, full disclosure, I do not know–published a column on Bloomberg Law opening with the commonplace observation that AI is disrupting the legal services market for large public...
by Bruce | July 17, 2026 | Adam Smith Himself, Articles
Although “birth certificates” were far in the future in 1723, today is by consensus deemed to be Adam Smith’s birthday, in 1723, in Kirkcaldy, Scotland. Today he would be 303.
by Bruce | July 9, 2026 | Articles, Cultural Considerations, Leadership
You should not be surprised to learn that in my travels across the legal, business, and strategic commentariat, I form opinions–some probably too quickly or too definitively–about the quality of what I’m reading. As an exercise that began as casual...
by Bruce | July 4, 2026 | Articles, Ineffable
The Constitution of the United States Article I, Section 1: All legislative Powers herein granted shall be vested in a Congress of the United States Article II, Section 1: The executive Power shall be vested in a President of the United States of America. Article III,...
by Bruce | June 26, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, M&A, Partnership Structures, Strategy
In the past we have written that for law firms scale—number of partners and total lawyers, number of offices, total revenue, &c.—doesn’t really matter. The distinctions that clients care about center around specific domain/practice area expertise, track record, a...
