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Adam Smith, Esq. in “Dinero”

by Bruce | August 29, 2017 | About the Site, Articles, Globalization, Latin America, Marketing

In its latest issue, Dinero, Colombia’s most important business magazine, published an interview with our Bogotá-based Director, Antonio Leal Holguín. The interview is part of a special edition on law firms, which the magazine publishes once a year.  The special...

My Kingdom for a Horse: The Psychology of Pricing

by Bruce | August 14, 2017 | Articles, Branding, Business Models, Client Relationships, Marketing, Strategy

The following guest column is by Richard Hinwood, based in London. Richard is the Head of Strategy & Chief of Staff at Withers.  As Head of Strategy, Richard leads the formulation and implementation of firm-wide strategy and business planning across the...

A Parable of Client Service

by Bruce | July 17, 2017 | Articles, Branding, Client Relationships, Marketing

A parable of client service in four acts. The wireless providers’ market in the US (AT&T, Verizon, Sprint, T-Mobile) has achieved saturation. Subject to rounding errors, every American from age 10 to age 90 has a smartphone. Among the providers, it’s a...

Letter from London

by Bruce | May 12, 2017 | Articles, Business Models, Globalization, Leadership, Marketing, Strategy, Technology strategy

One may fervently hope that regular readers have come to expect certain recurring customs here at Adam Smith, Esq., and today we honor that expectation with our usual “Letter from _____,” when we’ve just returned from a significant trip and have some...

Different Price Points/One Brand?

by Bruce | September 14, 2015 | Articles, Branding, Business Models, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Strategy

I’ve previously mentioned the Business Leadership Summit being organized by The Lawyer, taking place in London September 22—23. (More information here; registration here.) On the afternoon of Wednesday 23 September I will be moderating a panel (3:30 pm –...

The Bergdorf Effect

by Bruce | September 8, 2015 | Articles, Client Relationships, Finance, Marketing, Strategy

A week or two ago, we were having drinks here in New York with two senior corporate partners at an AmLaw 25 firm that is quite self-aware enough to know it’s not in the realm of the super-elite, and the topic turned to pricing. A matter they’d both been...
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