by Bruce | August 14, 2017 | Articles, Branding, Business Models, Client Relationships, Marketing, Strategy
The following guest column is by Richard Hinwood, based in London. Richard is the Head of Strategy & Chief of Staff at Withers. As Head of Strategy, Richard leads the formulation and implementation of firm-wide strategy and business planning across the...
by Bruce | July 17, 2017 | Articles, Branding, Client Relationships, Marketing
A parable of client service in four acts. The wireless providers’ market in the US (AT&T, Verizon, Sprint, T-Mobile) has achieved saturation. Subject to rounding errors, every American from age 10 to age 90 has a smartphone. Among the providers, it’s a...
by Bruce | May 12, 2017 | Articles, Business Models, Globalization, Leadership, Marketing, Strategy, Technology strategy
One may fervently hope that regular readers have come to expect certain recurring customs here at Adam Smith, Esq., and today we honor that expectation with our usual “Letter from _____,” when we’ve just returned from a significant trip and have some...
by Bruce | September 14, 2015 | Articles, Branding, Business Models, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Strategy
I’ve previously mentioned the Business Leadership Summit being organized by The Lawyer, taking place in London September 22—23. (More information here; registration here.) On the afternoon of Wednesday 23 September I will be moderating a panel (3:30 pm –...
by Bruce | September 8, 2015 | Articles, Client Relationships, Finance, Marketing, Strategy
A week or two ago, we were having drinks here in New York with two senior corporate partners at an AmLaw 25 firm that is quite self-aware enough to know it’s not in the realm of the super-elite, and the topic turned to pricing. A matter they’d both been...
by Bruce | August 19, 2015 | Articles, Business Models, Client Relationships, Finance, Marketing, Practice Group Management
Today I want to discuss what, I imagine, many readers will thing is a hare-brained idea; and then I want to explain why, if you adopted this idea, your own behavior would change such that it might not end up being hare-brained in the least. Both dimensions of this...