by Bruce | August 25, 2026 | Articles, Business Models, Cultural Considerations, Generative AI, Leadership, Partnership Structures, Strategy
A little while ago I was interviewed by Niraj Chhabra of Sidebar Advisors. He publishes a podcast and here’s a link to my conversation with him. He also shared alternative platforms where you can find our conversation in case you are more comfortable with one of...
by Bruce | August 16, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, Partnership Structures, Strategy
Back in 2019 we published a three-part series introducing and fleshing out our model of the competitive market segmentation of law firms. We posited that the two primary segments of BigLaw are the “maroons,” go-to firms for bet-the-company matters garnering...
by Bruce | June 26, 2026 | Articles, Branding, Business Models, Client Relationships, Generative AI, Leadership, M&A, Partnership Structures, Strategy
In the past we have written that for law firms scale—number of partners and total lawyers, number of offices, total revenue, &c.—doesn’t really matter. The distinctions that clients care about center around specific domain/practice area expertise, track record, a...
by Bruce | April 22, 2026 | About the Site, Articles, Compensation, Cultural Considerations, Leadership, Partnership Structures, Strategy, Technology strategy
Being published live today are links to video recordings of my recent interview with Sidebar Advisors’ Founder and Managing Director, Niraj Chhabra. Copious thanks to Niraj and his team for making this possible. Spotify Apple Buzzsprout We covered a lot of...
by Bruce | February 12, 2026 | About the Site, Articles, Branding, Business Models, Generative AI, Leadership, Partnership Structures, Strategy
The following is a guest post from our long-time friend and astute observer of Law Land, Alastair Morrison. –Bruce & Janet Alastair Morrison, Legal Consultant Alastair Morrison is a London-based legal consultant with extensive experience in law firm...
by Bruce | January 18, 2026 | Articles, Business Models, Generative AI, Leadership, Partnership Structures, Strategy, Technology strategy
Law Land in general, and BigLaw in particular, has a firmly established and proud custom of not being the first. To almost anything. I say this based on personal experience, because the almost invariable response to a novel proposal is, “Who else is doing...
