by Bruce | September 15, 2007 | Articles, Cultural Considerations, Globalization, Leadership, Marketing, Partnership Structures, Practice Group Management, Strategy
Now that marketing has become an ingrained function at firms and no longer either an exotic foreign import or an isolated archipelago, it might be time to re-examine how the world’s most sophisticated marketing organizations—consumer packaged goods...
by Bruce | September 12, 2007 | Articles, Cultural Considerations, Leadership, Marketing, Strategy
"CEOs and board members, who have been pushing Chief Marketing Officers hard for growth and for more effective marketing efforts, are frustrated by the difficulty of finding chief marketers with the full range of necessary skills. Turnover rates for CMOs are...
by Bruce | June 18, 2007 | Articles, Cultural Considerations, Globalization, Leadership, Marketing, Practice Group Management, Strategy
I’ve been friends with the folks at the London-based "Managing Partners’ Forum" for a couple of years, and tomorrow morning I’ll be speaking at their event, "Managing Clients Across Borders," here at Clifford Chance’s...
by Bruce | February 3, 2007 | Articles, Compensation, Cultural Considerations, Finance, Globalization, Knowledge Management, Leadership, Marketing, Partnership Structures, Practice Group Management, Strategy, Technology strategy
Mark Chandler, a Senior Vice President and the Secretary and General Counsel of Cisco, gave a speech last week in San Diego at the Northwestern School of Law’s 34th Annual Securities Regulation Institute, which has been getting a fair amount of play online, and...
by Bruce | January 8, 2007 | Articles, Compensation, Cultural Considerations, Finance, Globalization, Leadership, Marketing, Strategy
One of the topics I’d like to devote more time to here on "Adam Smith, Esq." is marketing and business development. It matters. It’s harder than it looks. Some people seem preternaturally gifted at it and others seem to have no...
by Bruce | November 8, 2006 | About the Site, Articles, Marketing
A few months ago an online flurry of commentary erupted over proposed amendments to the rules that govern lawyer advertising in New York. Among other things, the proposals would define the term "advertisement" extremely broadly as any public...
