by Bruce | January 29, 2005 | Articles, Finance, Globalization, Just Plain Interesting, M&A, Marketing, Strategy
One-stop data shopping about the size and composition of the legal services industry? It’s here on one handy page put together by "Envision Agency," a new name to me, which describes itself as a "full service marketing agency specializing in...
by Bruce | January 21, 2005 | Articles, Cultural Considerations, Finance, Marketing, Strategy
More on Marketing 101 for lawyers: Do you know how to work a room? Are you comfortable delivering an elevator pitch about what you do for your clients? Both these articles cover the basics in reassuring, albeit non-negotiable, terms. For...
by Bruce | January 20, 2005 | Articles, Cultural Considerations, Marketing, Strategy
You would think lawyers should be natural-born pitch-men. Trained to present their case orally and on the page, taught to analytically arrive at the heart of the matter, peeling away dross and marginalia, understanding the appeal of a simple story with a strong...
by Bruce | January 5, 2005 | Articles, Compensation, Cultural Considerations, Finance, Leadership, Marketing, Strategy
“I can’t think of a more important problem facing the profession,” Justice Breyer told Washington Lawyer, “than how to maintain a life for a young lawyer that will lead to satisfaction in his or her career, that will produce time for a family,...
by Bruce | December 30, 2004 | Articles, Cultural Considerations, Finance, Leadership, Marketing, Practice Group Management, Strategy
A theme I want to develop, and which I’ve alluded to before, is the impact that "Practice Group Management" can have on a firm’s strategy, cohesiveness, and profitability. What is "practice group management," in a nutshell? ...
by Bruce | December 11, 2004 | Articles, Finance, Globalization, Leadership, Marketing
Half full or half empty? That’s my somewhat non-plussed reaction to the National Law Journal’s release of its annual hourly billing rates update. Of the 110 firms responding to the questionaire, 88 reported increases in partners’...