Tell Us What You’re Going to Do

by | August 21, 2004 | Articles, Leadership, Marketing

When the latest edition of Corporate Counsel magazine landed in my mailbox last week, I had the perverse impulse to tear out and focus on the major law firm ads to see if there were any common threads. Unfortunately, there were. One was the pervasiveness of two...

Your Sexy Tax Department

by | August 11, 2004 | Articles, Finance, Marketing, Strategy

Tax advice as a secret weapon in beauty contests is a neglected strategy, according to this UK tax solicitor.  Of interest is her take that your tax department should be more than a transaction support function—an unexciting backwater full of competent...

Marketing 101

by | July 20, 2004 | Articles, Marketing

The history and the reputation of marketing departments in law firms are, shall we say, checkered.  Theories of why that’s so abound, and among the usual suspects are that: the value and the impact of highly sophisticated legal services is ineffable (so it...
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