by Bruce | June 6, 2024 | Articles, Branding, Business Models, Client Relationships, Finance, Leadership, Marketing, Strategic Client Management
This column is by Janet Stanton, Partner, Adam Smith, Esq. At far too many law firms, client or matter intake consists of a perfunctory credit and conflicts check, and you’re off to the races. This forfeits the opportunity to intentionally and purposefully manage the...
by Bruce | January 17, 2024 | Articles, Branding, Client Relationships, Cultural Considerations, Marketing, Practice Group Management
The following column is by Janet Stanton, Partner, Adam Smith, Esq. For unfathomable reasons many law firms and lawyers eschew client feedback. The reason we’re baffled by this is that at its most basic, the business of law firms is to serve client’s needs. Let me...
by Bruce | February 1, 2023 | Articles, Just Plain Interesting, Marketing
This column is by Janet Stanton, Partner. Adam Smith, Esq. The very (very!) good news is that IRL conferences are back. We recently attended two on opposite coasts just over the course of ten days What is definitely not so welcome is that lanyards are back as...
by Bruce | October 22, 2021 | Articles, Branding, Business Models, Client Relationships, Cultural Considerations, Leadership, Marketing, Practice Group Management, Strategic Client Management, Strategy
We’ve had our corporate checking account with Bank of America for over 15 years. This is the story of why it’s no longer there. A few weeks backI got a letter in the mail from BofA and luckily did not toss it aside unopened as very-likely-spam. It...
by Bruce | January 12, 2021 | Articles, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management, Strategy
The following column is by Janet Stanton, Partner, Adam Smith, Esq. This may come as news, and, perhaps unwelcome news, at that, to many lawyers. That said, again and again and in study after study clients express their strong preference for lawyers and firms that...
by Bruce | November 12, 2020 | Articles, Ineffable, Marketing, Strategic Client Management
This column is by Janet Stanton, Partner, Adam Smith, Esq. Slogans just don’t work for law firms. This from a girl who spent the better part her career working with organizations that often lived or died by their taglines: “Nobody doesn’t like Sara Lee,” “We don’t...
