I will be in Sao Paulo from September 21st–24th.
Aside from a couple of speaking presentations, the primary goal of my trip will be to gather market intelligence on this intrinsically fascinating, deeply promising, and yet, at least to North American eyes, often inscrutable market.
I have long believed that we tend to underestimate the long-run importance of the “BRIC” countries, and this trip is part of an intentional effort on my part to educate myself better about them, up-front and first-hand. As for the importance of Sao Paulo, it’s not merely the financial center of Brazil, but the most populous city proper in the Americas–over 11 million residents–and the second most populous metropolitan area–nearly 20 million residents.
In any event, if any Adam Smith, Esq. readers are in Sao Paulo and would like to get together, please drop me a note. I promise to arrive with nearly insatiable curiosity, and no preconceptions. I promise to leave with at least the curiosity part intact.
