At the time I am looking at the tally, “A necessary and proper incentive for business development” is on top.
Does this mean business development/marketing departments are getting a greater share of meeting business development incentives? If not, why aren’t firms/companies/any entity aligning like-kind incentives to the department that performs that function?
If the answer to the first question is “No”, then the answer in the second is worth considering.
At the time I am looking at the tally, “A necessary and proper incentive for business development” is on top.
Does this mean business development/marketing departments are getting a greater share of meeting business development incentives? If not, why aren’t firms/companies/any entity aligning like-kind incentives to the department that performs that function?
If the answer to the first question is “No”, then the answer in the second is worth considering.