Hardly ever does a breaking story in the news serve as the peg for a column here on Adam Smith, Esq., but we reserve the right to make exceptions to all customs, so today a briefish note on the still-unfolding slow-motion descent of Brian Williams, the NBC Nightly News anchor.

The facts are simple, as noted by The New York Times:

The NBC News anchor Brian Williams apologized Wednesday for mistakenly claiming he had been on a helicopter that was shot down by ground fire in Iraq in 2003.

Last week, NBC Nightly News filmed Mr. Williams taking a soldier to a New York Rangers game. The public address announcer at the game explained to the crowd that “U.S. Army Command Sergeant Major Tim Terpak was responsible for the safety of Brian Williams and his NBC News team after their Chinook helicopter was hit and crippled by enemy fire” during the invasion of Iraq.

Mr. Terpak received a standing ovation, and, on Facebook, where NBC posted a video of the story, Mr. Williams was also praised. But one commenter cast doubt on the story, which Mr. Williams also told in vivid and specific detail to David Letterman in 2013.

“Sorry dude, I don’t remember you being on my aircraft,” wrote Lance Reynolds on Facebook. “I do remember you walking up about an hour after we had landed to ask me what had happened.”

His weak and unconvincing apology only added fuel to the mess:

For years, Brian Williams had been telling a story that wasn’t true. On Wednesday night, he took to his anchor chair on “NBC Nightly News” to apologize for misleading the public.

On Thursday, his real problems started.

A host of military veterans and pundits came forward on television and social media, challenging Mr. Williams’s assertion that he had simply made a mistake when he spoke, on several occasions, about having been in a United States military helicopter forced down by enemy fire in Iraq in 2003. Some went so far as to call for his resignation. […] A Fox News analyst, Howard Kurtz, said, “The admission raises serious questions about his credibility in a business that values that quality above all else.” On CNN’s “New Day,” the host Chris Cuomo said that attributing the lie to “the fog of war” wasn’t acceptable and the Internet would “eat him alive.” Rem Rieder, a USA Today media columnist, wrote, “It’s hard to see how Williams gets past this, and how he survives as the face of NBC News.”

Over the weekend, he took another deep step into the quicksand, saying “As managing editor of ‘NBC Nightly News,’ I have decided to take myself off of my daily broadcast for the next several days.” Abundant shortcomings could be found in this unfortunate gem, but I will only point out, first, that it’s not really his call whether he’s on or off the show or for how long, and second, he doesn’t even pretend to address what he did, much less issue a full-throated and unvarnished apology for it.

NBC News has opened an investigation.

By way of background for those of you out of the more-than-slightly-incestuous US media scrum loop. NBC’s Nightly News has been the highest-rated of the major network news braodcasts for the entire past 10 year period that Williams has anchored it, and he reportedly just signed a new five-year, $10-million/year contract with NBC. He is a man on top of his profession.

This entire deeply sad and thoroughly unnecessary episode is far from over, and Williams’ ultimate fate anyone’s guess at this point, but the lessons we can all draw from it are self-evident.

Related Articles

Email Delivery

Get Our Latest Articles Delivered to your inbox +
X

Sign-up for the Insider’s Email

Be the first to learn of Adam Smith, Esq. invitation-only events, surveys, and reports.





Get Our Latest Articles Delivered to Your Inbox

Like having coffee with Adam Smith, Esq. in the morning (coffee not included).

Oops, we need this information
Oops, we need this information
Oops, we need this information

Thanks and a hearty virtual handshake from the team at Adam Smith, Esq.; we’re glad you opted to hear from us.

What you can expect from us:

  • an email whenever we publish a new article;
  • respect and affection for our loyal readers. This means we’ll exercise the strictest discretion with your contact info; we will never release it outside our firm under any circumstances, not for love and not for money. And we ourselves will email you about a new article and only about a new article.

Welcome onboard! If you like what you read, tell your friends, and if you don’t, tell us.

PS: You know where to find us so we invite you to make this a two-way conversation; if you have an idea or suggestion for something you’d like us to discuss, drop it in our inbox. No promises that we’ll write about it, but we will faithfully promise to read your thoughts carefully.