Yesterday I met Bruce Marcus,
at a Starbucks outside
Columbia University’s main gates, a very convenient walk from home
for me. Venus even came along. Bruce Marcus was most recently
co-author of "Client
at the Core," described on the leaf as "delineat[ing] the
new landscape of professional services marketing and describ[ing] a
new path for successfully competing in today’s and tomorrow’s markets."
I plan to summarize the book, chapter by chapter, in a series of future
posts here (with Bruce’s permission, of course!). Chapter 1 is
"If Something Can Change, It Will." Stay tuned.
