by Bruce | March 29, 2006 | Articles, Cultural Considerations, Finance, Globalization, Leadership, Marketing, Strategy
This is McKinsey’s analysis of "The Vanishing Middle"—here, the phenomenon across 25 product categories ranging from mobile phones to banking, appliances to apparel, that both premium and no-frills products grow at the expense of...
by Bruce | March 16, 2006 | Articles, Finance, Globalization, Knowledge Management, Leadership, Marketing, Practice Group Management, Strategy, Technology strategy
Reminder & Update: The SUNY/Stony Brook MBA Program exclusively for law firm managers is starting the last week of April. I’m a faculty member, teaching the core (a/k/a required) course, "Strategic Technology & Innovation," and we...
by Bruce | March 15, 2006 | About the Site, Articles, Cultural Considerations, Globalization, Knowledge Management, Marketing, Practice Group Management
Nadia Cristina, Managing Editor of London-based pm magazine, who was gracious enough to agree to an interview when I was over there last fall, just forwarded one of the fruits of that meeting to me, an article I co-authored with Bruce Marcus titled...
by Bruce | March 9, 2006 | Articles, Finance, Leadership, Marketing, Practice Group Management
A reader (partner in an AmLaw 10 firm) writes: "Most businesses know their leading indicators of sales. For example, if the company increases the number of sales calls in January, there will be more sales in April. "Has anyone analyzed empirically what the...
by Bruce | March 7, 2006 | Articles, Leadership, Marketing, Practice Group Management, Strategy
I’ve long believed that marketing is harder than it looks, and for those of you reading this who are marketing professionals, suffice to say you have my deepest sympathy, respect, and affection. (Readers who know me personally also know that...
by Bruce | February 20, 2006 | Articles, Cultural Considerations, Finance, Globalization, Leadership, M&A, Marketing, Strategy, Technology strategy
What will the structure of the global legal marketplace look like in, say, 2015? Before you exclaim either, "Who on earth knows?" or "What a silly thing to speculate about!," permit me to draw your attention to the duel, or at least face-off,...