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Goodbye Yellow Brick Road

by Bruce | February 12, 2026 | About the Site, Articles, Branding, Business Models, Generative AI, Leadership, Partnership Structures, Strategy

The following is a guest post from our long-time friend and astute observer of Law Land, Alastair Morrison.   –Bruce & Janet Alastair Morrison, Legal Consultant Alastair Morrison is a London-based legal consultant with extensive experience in law firm...

Janet on Bloomberg Law re the Non-Equity Tier

by Bruce | November 6, 2025 | About the Site, Branding, Compensation, Cultural Considerations, Leadership, Partnership Structures

Recently Janet was invited to participate in a Bloomberg Law podcast on the topic of Ropes & Gray remaining a single-tier partnership despite the industry’s overwhelming movement towards the two-tier (equity and non-equity) partnership model.  Her fellow...

Cross-serving vs. Cross-selling; yes, there’s a difference

by janet stanton | August 3, 2025 | Articles, Branding, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management

The following column is by Janet Stanton, Partner, Adam Smith, Esq., LLC–Bruce Firms are increasingly realizing the value of expanding relationships with their existing clients – be it involving more partners, additional practice areas, offices or other...

The Fable of Starbucks

by Bruce | September 8, 2024 | Articles, Branding, Business Models, Cultural Considerations, Leadership, Strategy

Few brands are more prominent in our daily lives (well, at least if you’re a Western world urban dweller) than Starbucks.  Its rise to prominence has become standard-issue corporate lore: From its single Seattle store founding in 1971 to Howard Schultz’s...

Why Does Intake Matter? It’s the Future of your Firm

by Bruce | June 6, 2024 | Articles, Branding, Business Models, Client Relationships, Finance, Leadership, Marketing, Strategic Client Management

This column is by Janet Stanton, Partner, Adam Smith, Esq. At far too many law firms, client or matter intake consists of a perfunctory credit and conflicts check, and you’re off to the races.  This forfeits the opportunity to intentionally and purposefully manage the...

Who Needs To Be Listening To Your Clients? You do.

by Bruce | January 17, 2024 | Articles, Branding, Client Relationships, Cultural Considerations, Marketing, Practice Group Management

The following column is by Janet Stanton, Partner, Adam Smith, Esq. For unfathomable reasons many law firms and lawyers eschew client feedback. The reason we’re baffled by this is that at its most basic, the business of law firms is to serve client’s needs.  Let me...
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