Video: Market Segmentation by Bruce | November 11, 2015 | Articles, Business Models, Client Relationships, Finance, Leadership, Strategy | 3 comments Recently I had a chance to sit down with Ralph Baxter here in New York for an interview that was just released under the auspices of Thomson Reuters’ Legal Executive Institute. I invite you to take a look and of course to comment. Print Version| Share « Previous Article Next Article » Related Articles What Do Associates Want? Read this report to find out (the results may surprise you) The Ballad of Kanye and Kyrie Apologies for the Site Being Down Yesterday "Adam Smith's America," Glory Liu: Book Review The 2022 Nobel Prize in Economics Email Delivery Get Our Latest Articles Delivered to your inbox + 3 Comments Mark J. Logsdon on November 11, 2015 at 6:52 pm Bruce, I follow your reasoning on why a C-Corp structure would make better sense. Having seen a couple of engineering general partnerships convert to C-Corps – with very substantial pain, especially at the junior end of the professionals – do you have experiences you could generally share about how this would happen in Law Land? The examples I am thinking of may, of course, have been mischances characterized by particular problems of conception and execution. The major issues I saw had to do initially with valuation and raising capital, and once that was cleared, new and unfamiliar forms of governance. Jan Petke on November 12, 2015 at 2:11 am Bruce, I’ve enjoyed your view on Partnerships. I’m quite convinced, that many of the partners are also convinced that the Partnership model comes to an end. Many of them asking “what can we do to find a new model” Therefore it’s time for us to discuss suitable options and models for an C-Corp Partnership. Otherwise we will have an pure philosophic discussion on that topic. Jan Petke on November 12, 2015 at 3:15 am Bruce, Let me one comment here; I’m fine with your clarity on an general partnership. The issue is more, what steps needed to change, because an complex organization can be only changed by small steps. My argument is more, it’s not about making attorneys change. It’s about helping them to work in a fashion that’s much more consistent with their mindset. The Key-Driver is the client at all!