Pros:
- Vitality and a youthful outlook
- Focus
- Clarity of vision
- Charismatic leadership
- A dream in terms of branding
Cons:
- Limited resources
- Zero or immaterial diversification
- Narrowness of scope, vulnerable to cyclicality in markets
And the management priorities and challenges of boutiques?
- Succession planning
- Management has to actively, purposefully, and continually cultivate—not just allow—next-generation talent to thrive
- Rigorously maintaining focus
- Running a firm that does “really only one thing” requires you to keep saying no
- Maintaining a high level of involvement in the firm
- Avoiding the cult of personality around the founders and ensuring that everyone feels they’re contributing in a meaningful way that’s recognized, appreciated, and rewarded
- And did I mention succession planning?
Stepping away from Law Land for moment (as regular readers know is my wont), boutiques are ubiquitous across the economy, in industry after industry.