A quick reminder to those of you who have signed up for my monthly email newsletter:

The service provider I’m using to distribute the newsletter ("Vertical Response") uses "double opt-in" exclusively for all their email distribution lists.

What "double opt-in" means is that you opt in, first, by actually filling out the form and hitting subscribe, and second, by replying to an auto-generated email to you coming from Vertical Response pretty much immediately following your subscription.

The problem is that by looking at the email address list, I can see that many of you (some of whom I am fortunate enough to know personally) never actually replied to the confirmatory email.  This means that, so far as Vertical Response is concerned, you are not on the list.  (They’re very disciplined about this—I can’t even add you manually, nor can I override your not having confirmed your subscription.)

So: If you "think" you subscribed—and you probably did!—make sure you replied to the confirming email.

The confirming email:

  • is from "Adam Smith, Esq."
  • with a subject line that reads "Confirm Your Subscription to the "Adam Smith, Esq." Newsletter", and whose body copy reads in its entirety:
  • "Thanks for subscribing to the "Adam Smith, Esq." newsletter! To confirm that it was actually you at this email address, please click the following encrypted link to validate your membership:

    http://oi.vresp.com/confirm.html?fid=[special unique autogenerated number]

Since the newsletter covering July will be coming out in the next few days, please don’t be left out!

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