Where KM Meets Business Development Meets Existing Resources

by | October 31, 2005 | Articles, Cultural Considerations, Knowledge Management, Leadership, Strategy, Technology strategy

I’ve writtten before about
using blogs (and wikis and RSS) as knowledge management platforms in
law firms, but for my Edge International
presentation last week in London,
I developed the following diagram which encapsulates my thinking on
this:

Three of a firm’s most important functions—Knowledge
Management, Business Development, and use of Existing Resources—are
shown as primary activities, each with some overlap with the others.  The
intersections are:

  • Where KM meets Business Development, "Scratching the Itch," or being
    able to show a client your firm’s thinking on an issue they are facing
    at that very moment.
  • Where Business Development meets Leveraging Existing Resources, "Showing
    You Our Thinking," which is not only the most effective but essentially
    the only credible way to demonstrate your firm’s all-around smarts
    (merely reciting or asserting it cuts no mustard).
  • Where Leveraging Existing Resources meets KM, "Professional Development."

Blogs support all these indispensable strategic functions, and are therefore
at the universal intersection set.

Update: 1 Nov, 8:20 am Thanks, Malcolm! [A colleague’s take on the above post. Best line: "A resource is an asset with a job."]

Also: Think about your firm’s stored repository of knowledge as something your professionals need to be "fluent" in; and profit will follow.

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