“Client at the Core:” A Serialized Book, Right Here

by | May 20, 2005 | Articles, Cultural Considerations, Globalization, Marketing, Strategy

Yesterday I met Bruce Marcus,
at a Starbucks outside
Columbia University’s main gates, a very convenient walk from home
for me.  Venus even came along.  Bruce Marcus was most recently
co-author of "Client
at the Core," described on the leaf as "delineat[ing] the
new landscape of professional services marketing and describ[ing] a
new path for successfully competing in today’s and tomorrow’s markets."

I plan to summarize the book, chapter by chapter, in a series of future
posts here (with Bruce’s permission, of course!).  Chapter 1 is
"If Something Can Change, It Will."  Stay tuned.

Print Version| Share on LinkedIn

Related Articles

Email Delivery

Get Our Latest Articles Delivered to your inbox +
X

Sign-up for the Insider’s Email

Be the first to learn of Adam Smith, Esq. invitation-only events, surveys, and reports.





X

Get Our Latest Articles Delivered to Your Inbox

Like having coffee with Adam Smith, Esq. in the morning (coffee not included).

Oops, we need this information
Oops, we need this information
Oops, we need this information

Thanks and a hearty virtual handshake from the team at Adam Smith, Esq.; we’re glad you opted to hear from us.

What you can expect from us:

  • an email whenever we publish a new article;
  • respect and affection for our loyal readers. This means we’ll exercise the strictest discretion with your contact info; we will never release it outside our firm under any circumstances, not for love and not for money. And we ourselves will email you about a new article and only about a new article.

Welcome onboard! If you like what you read, tell your friends, and if you don’t, tell us.

PS: You know where to find us so we invite you to make this a two-way conversation; if you have an idea or suggestion for something you’d like us to discuss, drop it in our inbox. No promises that we’ll write about it, but we will faithfully promise to read your thoughts carefully.

close window