Am I the only one being driven to the conclusion that the ethics
and jurisprudence surrounding "conflicts" are insane?  After
reading about the tortured
machinations
firms go through as part
of their pre- and post-merger due diligence, it’s clear to me that
this system has become detached from economic reality.   Don’t
get me wrong:  If two firms’ clients are on actual or potential
opposite sides in litigation, we have a hard-core conflict and
Firm A or Firm B has to recuse themselves. 

But particularly
if niche practices are involved, the world quickly becomes a very
small place (patents and trademarks, e.g.), with less than six
degrees of separation between almost any two companies  you
can name. 

Let’s go back to fundamental principles for a moment:  An
economically cognizable "conflict" exists where a firm has (legitimately)
obtained confidential information from Client A in the course of
representing them, and then proposes to represent Client B who
could be materially advantaged or prejudiced if the confidential
information were disclosed.
  To resolve this problem
we have no need to resort to "conflicts" analysis at all:  The
case is squarely covered by the duty to keep privileged client
disclosures confidential.

Or, consider two clients who compete with each other in the XYZ
marketplace.  Why should a law firm be disabled from representing
both?  Across the rest of the span of their vendor relationships,
the two clients surely have substantial overlaps:  From
the certainty that both buy PC’s running Windows with Intel chips
to the likelihood that they recruit skilled professionals from
each other.  So long as client confidentiality is rigorously
maintained, I fail to see the ethical impediment to dual representation. 

I propose putting the discretion entirely back in the hands of
clients (excepting only cases that would call for mandatory recusal).  Why
put the onus on the clients?  I start from the presumption
that any client should be permitted to hire any law firm of their
choice.  And, if Coke knows that Pepsi uses (hypothetically)
Davis-Polk, why should Pepsi be in a position to thwart Coke if
it wants Davis-Polk’s counsel as well? 

At the extreme, the
existing conflicts rules invite the moral hazard of a large company
signing retainer agreements with all the top law firms serving
its industry, relegating its competitors to hiring second-tier
firms.  (Think this is implausible?  How many New York
firms do almost all the work for the bulge bracket investment banks?  Only
a handful.  Could Goldman-Sachs afford to sign $100,000/year
retainer agreements with all those firms?  I rest my case.)

Realistically, conflicts are always in the eye
of the client, after all.  The most preposterous example of
this occurred years ago before federal law banned smoking on airplanes.  Northwest
Airlines, in a bid to stand out, announced it was prohibiting smoking
on all its flights.  Northwest and Philip Morris, as it happens,
both used the same ad agency.  Philip Morris pulled its account
from the poor, side-swiped agency; and nothing can prevent this
kind of irrational eruption.

Would this proposed change accelerate the merger wave?  Perhaps;
but either way, that is surely an unintended consequence. 

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