Reader participation alert!
The question du jour which I’m posing to all of you, dear readers,
is: Should I change the white-text-on-black-background look
of the site?
Here’s the story: When I first launched "Adam Smith, Esq.," I was
seeking a distinctive "look and feel" to the site, and settled on
this color palette because I felt it communicated a strong, bold,
confident tone. From time to time, however, people have commented
that it’s just plain hard to read—including not incidentally
my wife, who knows her fair share of art directors. Now, understand
that I want to do everything in my power to invite greater readership,
so if the design is off-putting, it should be changed.
On the other hand, the reason I have not changed it until now is
my fear that the existing look and feel is part of the "brand equity"
of Adam Smith, Esq., and not something I’d toy with lightly.
So there you have it: The polls are open (although "comments"
are not). Please shoot me a quick email (as brief as "keep"
or "change" is all I need) using the cunningly named "Email Me" link
just to your right.
