Monica Bay, the incomparable editor of my favorite new publication, Law
Firm Inc., leads off this month with a call for firms to start
identifying their senior business-side managers (Executive Directors,
COO’s, et al.) on the firms’ websites. One may well ask, Does
this really matter? But in what can still feel like a cultural
caste system separating lawyers from everybody-else, she rightly points
out that "it’s the little things that matter," and from which these
highly talented Type A’s take their cues.
Human nature tells us what happens when one treats someone as a second-class
citizen….
