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Cross-serving vs. Cross-selling; yes, there’s a difference

by janet stanton | August 3, 2025 | Articles, Branding, Client Relationships, Cultural Considerations, Marketing, Strategic Client Management

The following column is by Janet Stanton, Partner, Adam Smith, Esq., LLC–Bruce Firms are increasingly realizing the value of expanding relationships with their existing clients – be it involving more partners, additional practice areas, offices or other...

10 mistakes law firms make in managing their client relationships…

by janet stanton | June 30, 2025 | Articles, Client Relationships

  The importance of enhanced client focus continues to ratchet up.  With good reason.  In the “battle for market share” your current clients are both more valuable and vulnerable than before.  Further, as supported in numerous studies, nurturing and building...

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