Research


 

How to identify your best opportunities

“If we knew what it was we were doing, it would not be called research, would it?”
– Einstein

Too often law firms base their business decisions on little or no objective inputs or analysis – which would be a felony in the practiceof law.

No firm has infinite resources to pursue all possible opportunities.  In fact, “doing a little bit of everything” is often a recipe for disaster.  Therefore, developing an effective plan often entails saying “no” or “not yet” to some. The question is: how do you decide which opportunities represent the greatest potential for your firm?

We have a toolkit of techniques that help firms objectively identify the most fruitful opportunities and build consensus on where to invest a firm’s limited resources.

We, most assuredly, are not talking about “analysis paralysis;” enough data and insights to make informed decisions.

From online surveys to, say, assess firmwide issues – to one-on-one or group interviews with partners, key stakeholders and external audiences – we have the right tools to unearth key issues and opportunities at your firm.  We customize these to yield the best results within your budget or timing constraints.

We also:

  • Conduct external audits to assess if the outside view jibes with the internal one
  • Assess how (truly) collaborative your firm is – with recommendations on how to accelerate cross-serving efforts
  • Develop Whitepapers on issues or topics relevant to your clients and prospects

read the case study +

Publications

Contact

Bruce MacEwen, President
Email
direct: +1.212.866.4800
mobile: .+1.212.866.2630
New York

Janet Stanton, Partner
Email
direct: +1.212.866.4270
New York

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