Bruce MacEwen / President
A lawyer and consultant to law firms on strategic and economic issues, Bruce has become a recognized leader in the industry. He founded Adam Smith, Esq. in 2003, and has published over 1,500 articles on the firm’s website probing such topics as globalization, leadership, finance, mergers and acquisitions, and partnership structures. He is a sought-after speaker and frequently appears at law firm retreats and legal industry conferences in the United States and around the world.
Bruce has written for or been quoted in: Fortune; The Wall Street Journal; The New York Times; The Washington Post: Bloomberg News/Radio/TV; Business 2.0; The International Herald Tribune; The National Law Journal; The ABA Journal; The Lawyer, and in numerous other media. Bruce is also the author of Growth Is Dead: Now What? (2013) and A New Taxonomy: The seven law firm business models (2014). His third book, Tomorrowland: Scenarios for law firms beyond the horizon, is forthcoming in 2017.
Before founding Adam Smith, Esq., Bruce:
- Practiced securities and corporate law with Breed, Abbott & Morgan and with Shea & Gould in New York; and
- Was an inhouse securities lawyer with Morgan Stanley/Dean Witter on Wall Street for nearly ten years.
Bruce was educated at Princeton University (BA magna cum laude in economics) and at Stanford Law School (JD). He also completed the MBA coursework at NYU’s Stern School of Business (evening program) while at Morgan Stanley.
A native Manhattanite, he lives with his wife and their dog on New York’s Upper West Side, where he chairs the Finance Committee and serves as Chancellor on the Vestry of St. Michael’s Episcopal Church.
Growth Is Dead: Now What?: Law firms on the brink
In early 2013 Bruce published his first book, “Growth Is Dead: Now What?,” outlining the consequences for the legal industry of the great financial reset of 2008. It has received an overwhelmingly positive response in the market, with strong worldwide sales; Bloomberg Law described it as having “immediately become required reading, from the one and only Bruce MacEwen.”
A New Taxonomy: The seven law firm business models
Bruce’s second book, “A New Taxonomy: The seven law firm business models” came out in mid 2014, identifying distinct species of law firm businesses, their management priorities and challenges, intrinsic strengths and weaknesses, and future prospects. David Morley, Worldwide Senior Partner of Allen & Overy, said “My test of a good business book is simple; does it provide context that clarifies your thinking? This book does. It paints the BigLaw order of battle in vivid colors on a broad canvas. It helps you see the whole battlefield, not just the skirmishes.”
Adam Smith Esq. tailors seminars and presentations for law firms seeking to motivate and educate partners and associates. Every presentation is bespoke, created to address each law firm’s objectives.
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