by Bruce | May 19, 2015 | Articles, Client Relationships, Marketing
When we last left our intrepid band at St. Michael’s Episcopal Church interviewing law firms for advice on the church’s vacant, crying-out-for-development, corner lot (here’s the original column), we had just finished meeting with firms. Since then...
by Bruce | March 19, 2015 | Articles, Cultural Considerations, Finance, Marketing, Practice Group Management, Strategy
The growth of professionals in Law Land with the word “pricing” in their title has been explosive over the past couple of years. It’s a trend we applaud loudly and fervently, so perhaps it’s worth a primer on how it’s done in the major...
by Bruce | February 23, 2015 | Articles, Just Plain Interesting, Marketing, Technology strategy
If you haven’t yet heard about Above the Law’s “Converge” conference coming up here in NYC on Wednesday, March 18th, you’re about to. It’s a full-day conference at the marvelous University Club (Fifth @ 54th, McKim, Mead and White,...
by Bruce | January 2, 2015 | Articles, Marketing, Profiles of Individuals
Bruce Marcus, whose life and work recast professional services marketing in a client-centric mold, died shortly before Christmas in New Haven of an aneurysm, at age 89. I got the news on the phone that day from Mana, his wife of over 50 years, calling from their home...
by Bruce | October 28, 2014 | Articles, Marketing, Strategy
Legal Business recently ran a piece on leadership in law firms which—surprisingly for articles on this topic—actually succeeded in getting beyond bromidic pablum. I commend it to you in its entirety, but meanwhile I want to talk about a particular perspective they...
by Bruce | October 10, 2014 | Articles, Branding, Business Models, Client Relationships, Leadership, M&A, Marketing, Partnership Structures, Strategy
A few weeks ago reports surfaced about a motion seeking to compel Norton Rose Fulbright to withdraw from representation of its client Duke University in a case brought against the university by the estate of John Wayne, which wants the right to market alcoholic...