What’s the ROI on Our Marketing Effort? I’m Glad You Asked

"Marketing" a law firm, to many partners (and some burned marketing directors, I can only imagine), remains in too many circles a dirty word.  Why is this, and what, if anything, can be done about it? As someone married to a senior marketing and...

CRM vs. “Knowledge is Power”

Client relationship management (CRM) systems have achieved ubiquity in F1000 firms, but their usefulness, and even their feasibility, in law firms has been, shall we say, less certain.  [Jargon time-out:  "CRM" systems are designed to capture, in...

Tell Us What You’re Going to Do

When the latest edition of Corporate Counsel magazine landed in my mailbox last week, I had the perverse impulse to tear out and focus on the major law firm ads to see if there were any common threads. Unfortunately, there were. One was the pervasiveness of two...

Your Sexy Tax Department

Tax advice as a secret weapon in beauty contests is a neglected strategy, according to this UK tax solicitor.  Of interest is her take that your tax department should be more than a transaction support function—an unexciting backwater full of competent...

Marketing 101

The history and the reputation of marketing departments in law firms are, shall we say, checkered.  Theories of why that’s so abound, and among the usual suspects are that: the value and the impact of highly sophisticated legal services is ineffable (so it...
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