Different Price Points/One Brand?

I’ve previously mentioned the Business Leadership Summit being organized by The Lawyer, taking place in London September 22—23. (More information here; registration here.) On the afternoon of Wednesday 23 September I will be moderating a panel (3:30 pm – 4:30 pm) on “The Law Firm of Tomorrow,” which will include Charles Martin, Senior Partner, Macfarlanes; Darryl Cooke, Managing Partner,
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Articles, Branding, Business Models, Client Relationships, Cultural Considerations, Finance, Leadership, Marketing, Strategy

The Bergdorf Effect

A week or two ago, we were having drinks here in New York with two senior corporate partners at an AmLaw 25 firm that is quite self-aware enough to know it’s not in the realm of the super-elite, and the topic turned to pricing. A matter they’d both been working on since earlier this year
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Articles, Client Relationships, Finance, Marketing, Strategy

A Client Value Guarantee?

Today I want to discuss what, I imagine, many readers will thing is a hare-brained idea; and then I want to explain why, if you adopted this idea, your own behavior would change such that it might not end up being hare-brained in the least. Both dimensions of this discussion, I believe, have value, although
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Articles, Business Models, Client Relationships, Finance, Marketing, Practice Group Management

“Collegial & Collaborative?”: Let’s Find Out

We’ve written before about law firms’ nearly universal use of the terms “collegial” and “collaborative” to define what makes their cultures, each and every one, special. So indiscriminate is this usage that we find it not just promiscuous but bordering on wanton, and becoming in and of itself devoid of meaning. On the other hand.
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Articles, Client Relationships, Cultural Considerations, Marketing, Practice Group Management

The Client Seat (2)

When we last left our intrepid band at St. Michael’s Episcopal Church interviewing law firms for advice on the church’s vacant, crying-out-for-development, corner lot (here’s the original column), we had just finished meeting with firms.  Since then we sent out a very brief RFP and we’ve now heard back from all candidates. Each of the three firms received the
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Articles, Client Relationships, Marketing

Pricing Power

The growth of professionals in Law Land with the word “pricing” in their title has been explosive over the past couple of years. It’s a trend we applaud loudly and fervently, so perhaps it’s worth a primer on how it’s done in the major leagues: When B2B companies with thousands of SKU’s and tens or
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Articles, Cultural Considerations, Finance, Marketing, Practice Group Management, Strategy

“Converge” Conference/NYC

If you haven’t yet heard about Above the Law‘s “Converge” conference coming up here in NYC on Wednesday, March 18th, you’re about to. It’s a full-day conference at the marvelous University Club (Fifth @ 54th, McKim, Mead and White, 1900) designed to “help lawyers navigate emerging trends in media and technology.” Highlights include: Keynote by
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Articles, Just Plain Interesting, Marketing, Technology strategy

Bruce W. Marcus (1925 – 2014)

Bruce Marcus, whose life and work recast professional services marketing in a client-centric mold, died shortly before Christmas in New Haven of an aneurysm, at age 89.  I got the news on the phone that day from Mana, his wife of over 50 years, calling from their home in Branford, Connecticut. Bruce’s life work was
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Articles, Marketing, Profiles of Individuals

Innovate? Who, me?

Legal Business recently ran a piece on leadership in law firms which—surprisingly for articles on this topic—actually succeeded in getting beyond bromidic pablum. I commend it to you in its entirety, but meanwhile I want to talk about a particular perspective they called out for special attention, “innovation:” Law firm clients clearly want to see
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Articles, Marketing, Strategy


A few weeks ago reports surfaced about a motion seeking to compel Norton Rose Fulbright to withdraw from representation of its client Duke University in a case brought against the university by the estate of John Wayne, which wants the right to market alcoholic beverages branded with Wayne’s “Duke” nickname—a textbook trademark dispute. The Wayne
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Articles, Branding, Business Models, Client Relationships, Leadership, M&A, Marketing, Partnership Structures, Strategy