Brazil Alliance

Bringing the best global thinking and local expertise to Brazilian law firms via a unique alliance of law firm consultants

We are proud to announce the alliance of Andover Consultores and Adam Smith Esq. Consulting Services to provide Brazilian law firms global best practices in law firm management combined with an unequaled understanding of the Brazilian legal landscape.

Both Andover and Adam Smith Esq. provide high-end management consulting services to sophisticated law firms; helping firms better prepare for tomorrow. And, now we’re working together to address the unique issues facing Brazilian firms as they increasingly compete on a global stage.

Andover, based in Rio and Sao Paulo, is a leading consulting firm specializing in law firm management and recognized by clients throughout Brazil for the excellence of the models and solutions that solve clients’ problems. Adam Smith, Esq., based in New York City, works with law firms globally, providing deep analysis and concrete solutions leading to meaningful increases in performance. Adam Smith, Esq. is also behind one of the most highly respected and widely read online publications in the industry.

Andover’s and Adam Smith, Esq.’s bespoke consulting capabilities combined with and our deep understanding of both the Brazilian and US and UK legal markets can also help firms identify and implement mutually beneficial opportunities between Brazilian law firms and those in the US and UK.

A little bit about who we are.

Andover’s founding partner, Felipe Adaime, held senior executive positions with large multinational companies and an investment bank, and was CFO for a decade at one of the largest and most prominent Brazilian law firms. The experience gained in these jobs allows him to reach precise diagnoses and design efficient and practical solutions, since he’s dealt with situations similar to ones currently facing his law firm clients today.

Felipe has an MBA from University of South Carolina, U.S.A with a major in Economics. He is a Finance professor at OAB (Brazilian Bar Association) and a regular speaker on law firm management at major seminars and legal industry events. He also contributes to important legal industry publications.

Bruce MacEwen, a lawyer and consultant to law firms on strategic and economic issues, is President of Adam Smith, Esq. In addition to consulting with law firms of all sizes and in all market segments, Bruce is the author of two books on the business of law: Growth Is Dead: Now What? (2013) and A New Taxonomy: The seven law firm business models (2014).

Bruce majored in economics at Princeton (BA magna cum laude) and earned his JD at Stanford Law School. Before starting Adam Smith, Esq., he practiced securities law in two large New York firms and in-house at Morgan Stanley/Dean Witter.

Janet Stanton, Partner, Adam Smith, Esq., is an accomplished business executive who brings a seasoned C-suite perspective to the business issues facing law firms. She was Executive Vice President of a global communications agency, and President of mid-size full-service agency, serving clients such as Procter & Gamble, Pfizer, Kraft, and the US Department of Defense. Immediately before joining Adam Smith, Esq., Janet was Director, Client Relationship Program, at Orrick, as the firm expanded its pilot initiative into a firm-wide priority to strengthen and deepen client relationships. Janet graduated from Vassar College as a Regent Scholar.

Andover Consultores and Adam Smith Esq. Consulting Services – thinking global while acting local to benefit the Brazilian legal market.

If you’d like to learn more, please contact us; we’d welcome hearing from you.

Andover Consultores
Felipe Adaime
+55 (21) 9 9660-6074

Adam Smith Esq.
Bruce MacEwen
+1 212.866.4800

Janet Stanton
+1 212.866.4270

Where We’ll Be


Bruce MacEwen, President
direct: +1.212.866.4800
mobile: .+1.212.866.2630
New York

Janet Stanton, Partner
direct: +1.212.866.4270
mobile: .+1.917.692.3927
New York

Sign-up for email

Be the first to learn of Adam Smith, Esq. invitation-only events, surveys, and reports.

Join +


Sign-up for email

Be the first to learn of Adam Smith, Esq. invitation-only events, surveys, and reports.