The Wall Street Journal Features Bruce and “Adam Smith, Esq.”

by | October 12, 2004 | About the Site, Articles

Today’s Wall Street Journal features an article by
the engaging reporter Erin White about the perils and the promise of
online background information in the context of hiring.  The headline
could be, "Googling Isn’t Just for Dates Any More."

Prominent in the article—and a genuinely rewarding story it is—are Bruce
MacEwen and "Adam Smith, Esq.," along with my colleague
on the Law Firm Research Project, Prof. William Henderson of
Indiana Law School.

At my wife’s ad agency, clients seeking p.r. were always asked where
they ideally would like their story to run, and the standing joke was
that regardless of the client, the service, the product, or the subject of the story, the answer was invariably the same: 

"The Wall Street Journal." 

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